Organic SEO

Organic - or natural - search engine optimization (SEO) is the process of improving the rankings of a website in the "natural" or free search engine results for specific targeted keyword phrases. Organic search results are compared to paid search listings, such as those available through Google's AdWords program and others.

Unlike paid search, the benefits of organic SEO can be seen long after the initial campaign has concluded. With paid search, you can get immediate results (provided you bid high enough) but your listings stop immediately once you stop paying for them.


Organic search engine listings are not placed in the search results because you paid for them to be there - they are returned "naturally" by various search engines like Google, Yahoo and MSN (the big three) because the search engines find them relevant to the keywords used for the search. As a result it can take some time to see results from organic search engine optimization services, but those results can be long lasting. Especially with some monitoring and maintenance.

Organic Search Engine Optimization Services:

• META tag optimization - Optimize META description tags for the proper location, number of occurrences and optimal wording to improve organic search engine rankings for your clients' website pages. While META tags don't carry the weight they once did for natural search engine rankings, they still have some impact, especially if the description is used in your organic search result listings as it can convince searchers to click through to a website from the natural search results. Additionally, if multiple pages on a website have the identical META description, it can harm the ability of those pages to rank for search engine keywords in the organic search results.
• HTML/XHTML code optimization - Optimizing the HTML/XHTML code within site pages by placing the proper text in just the right location is an important part of any organic SEO campaign; by using text links in place of clickable image maps or images for navigation; by applying the right tags to the right words and phrases; by using the right anchor text for hyperlinks, and other effective organic SEO techniques to help search engines understand what a page is about and thus improve your rankings. I'm a certified webmaster and have advanced knowledge of HTML/XHTML as well as experience working with existing PHP and .ASP code.
• Removing unnecessary code - Most website pages contain unnecessary coding. This bloats the page and can make it more difficult for search engine spiders - or "bots" - to crawl. If you have ever used a WYSIWYG - What You See is What You Get - web page editor, your page code is probably bloated. Microsoft products - MS FrontPage, Word, Publisher, etc. - are the biggest culprits of page code bloat, but Dreamweaver is not exempt from the problem either. That's why we do not use WYSIWYG editors when we make code changes for organic SEO. That would defeat the purpose. All of our code changes are done within a text editor so unnecessary code is not generated. You get maximum results from your organic SEO campaign.

  Additionally, web programmers love to add scripts that provide page functionality, such as expanding navigation menus, etc. In most cases, these scripts can be placed in another file and the script can be called when the web page is requested, making the code within the page much more efficient as far as search engine bots are concerned.

• Cascading Style Sheet (CSS)Creation and Editing - Just like navigational scripts, an unfortunate majority of web pages include code that controls the display of page elements - such as bold type, italics, heading styles, font sizes and colors in paragraphs and more. If a WYSIWYG editor was used to create the web page, it's more likely than not that multiple tags are being turned off and turned on for no reason at all. Again, this leads to page code bloat, which is not a good thing for organic SEO. We'll clean that up for you.

  CSS can also be used to remove nested tables from within the page code. Nested tables can sometimes confuse search engine bots and possibly have a negative impact on your natural search engine rankings.

• Site Navigation Improvements - Our organic search engine optimization services can include a review of your website's navigational structure and suggestions to improve your website for both natural search engine optimization and usability. It's important not to forget your site visitors when optimizing your site for organic search.
• Site Map Creation and Optimization - Site maps can be an important part of natural, organic search engine optimization for most websites. XML site maps make it easy for search engine spiders to find and crawl all the important pages within your site.

  HTML site maps provide an opportunity to incorporate you targeted keywords into the links that point to your website pages and can also make it easier for your website visitors to find pages within your site. HTML site maps can be compared to a book's index. Remember those?

  XML site maps are used by search engines. They provide a road map for search engine spiders to find all of the pages you want the spiders to find and index. By submitting XML site maps to search engines, you have a strong chance of having your entire website indexed within just a few days, even for new sites - which is great for your organic SEO campaign. Search engines use specific tags and your XML site map needs to strictly comply with their specifications, and ours do.

• Link Campaign Guidance and Management - Get professional organic SEO advice for launching and managing one or more link campaigns. Incoming links that use your targeted search engine keywords can become a major part of any organic SEO effort. Knowing which sites those links should come from is important and can improve your natural search engine ranking for your keywords. Ideally, your content would be so compelling that other sites would automatically want to link to it without your asking - unfortunately, that's not reality for most sites.


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