Organic SEO

Organic - or natural - search engine optimization (SEO) is the process of improving the rankings of a website in the "natural" or free search engine results for specific targeted keyword phrases. Organic search results are compared to paid search listings, such as those available through Google's AdWords program and others.

Unlike paid search, the benefits of organic SEO can be seen long after the initial campaign has concluded. With paid search, you can get immediate results (provided you bid high enough) but your listings stop immediately once you stop paying for them.


Organic search engine listings are not placed in the search results because you paid for them to be there - they are returned "naturally" by various search engines like Google, Yahoo and MSN (the big three) because the search engines find them relevant to the keywords used for the search. As a result it can take some time to see results from organic search engine optimization services, but those results can be long lasting. Especially with some monitoring and maintenance.

Organic Search Engine Optimization Services:

• META tag optimization - Optimize META description tags for the proper location, number of occurrences and optimal wording to improve organic search engine rankings for your clients' website pages. While META tags don't carry the weight they once did for natural search engine rankings, they still have some impact, especially if the description is used in your organic search result listings as it can convince searchers to click through to a website from the natural search results. Additionally, if multiple pages on a website have the identical META description, it can harm the ability of those pages to rank for search engine keywords in the organic search results.
• HTML/XHTML code optimization - Optimizing the HTML/XHTML code within site pages by placing the proper text in just the right location is an important part of any organic SEO campaign; by using text links in place of clickable image maps or images for navigation; by applying the right tags to the right words and phrases; by using the right anchor text for hyperlinks, and other effective organic SEO techniques to help search engines understand what a page is about and thus improve your rankings. I'm a certified webmaster and have advanced knowledge of HTML/XHTML as well as experience working with existing PHP and .ASP code.
• Removing unnecessary code - Most website pages contain unnecessary coding. This bloats the page and can make it more difficult for search engine spiders - or "bots" - to crawl. If you have ever used a WYSIWYG - What You See is What You Get - web page editor, your page code is probably bloated. Microsoft products - MS FrontPage, Word, Publisher, etc. - are the biggest culprits of page code bloat, but Dreamweaver is not exempt from the problem either. That's why we do not use WYSIWYG editors when we make code changes for organic SEO. That would defeat the purpose. All of our code changes are done within a text editor so unnecessary code is not generated. You get maximum results from your organic SEO campaign.

  Additionally, web programmers love to add scripts that provide page functionality, such as expanding navigation menus, etc. In most cases, these scripts can be placed in another file and the script can be called when the web page is requested, making the code within the page much more efficient as far as search engine bots are concerned.

• Cascading Style Sheet (CSS)Creation and Editing - Just like navigational scripts, an unfortunate majority of web pages include code that controls the display of page elements - such as bold type, italics, heading styles, font sizes and colors in paragraphs and more. If a WYSIWYG editor was used to create the web page, it's more likely than not that multiple tags are being turned off and turned on for no reason at all. Again, this leads to page code bloat, which is not a good thing for organic SEO. We'll clean that up for you.

  CSS can also be used to remove nested tables from within the page code. Nested tables can sometimes confuse search engine bots and possibly have a negative impact on your natural search engine rankings.

• Site Navigation Improvements - Our organic search engine optimization services can include a review of your website's navigational structure and suggestions to improve your website for both natural search engine optimization and usability. It's important not to forget your site visitors when optimizing your site for organic search.
• Site Map Creation and Optimization - Site maps can be an important part of natural, organic search engine optimization for most websites. XML site maps make it easy for search engine spiders to find and crawl all the important pages within your site.

  HTML site maps provide an opportunity to incorporate you targeted keywords into the links that point to your website pages and can also make it easier for your website visitors to find pages within your site. HTML site maps can be compared to a book's index. Remember those?

  XML site maps are used by search engines. They provide a road map for search engine spiders to find all of the pages you want the spiders to find and index. By submitting XML site maps to search engines, you have a strong chance of having your entire website indexed within just a few days, even for new sites - which is great for your organic SEO campaign. Search engines use specific tags and your XML site map needs to strictly comply with their specifications, and ours do.

• Link Campaign Guidance and Management - Get professional organic SEO advice for launching and managing one or more link campaigns. Incoming links that use your targeted search engine keywords can become a major part of any organic SEO effort. Knowing which sites those links should come from is important and can improve your natural search engine ranking for your keywords. Ideally, your content would be so compelling that other sites would automatically want to link to it without your asking - unfortunately, that's not reality for most sites.


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On page Vs Off page Optimisation

On Page optimization: On Page Characteristics are anything you can effect within the construction of a single page. This includes everything that is placed in the headers, body, and on-page links (both internal and external). Special attention should be given to: Title, meta description, H1, H2...H6, , . Keyword proximity, keyword density and relevance...more on this later.
Off page Optimization : Off Page Characteristics refer to all links (both from pages contained within your own website and from pages of other websites) that point to your specific page(s). The term "pagerank" is specifically designated to evaluate and weight "off page" criteria. Special attention should be given to: anchor text, Reference_tags, "title" attribute and "target_"... more on this later.

On-Page SEO Checklist	Off-Page SEO Checklist
Always start with keyword selection, research and testing	Always start with keyword research, testing and selection
Title tags	Keywords in links
Meta tags	Links from high ranking publisher sites
ALT tags	One-way inbound links (not link exchange)
H1 tags	Different keywords in your link-ads from the same site
URL structure	Gradual link building technology (no growth spikes)
Internal Linking	Relevant keywords near your inbound link
Content	Deep linking (from multiple pages to multiple pages)
Keyword density	Target a large list of keywords (5-500+)
Site maps	Link from sites with a variety of LinkRanks
Usability	Track active link-ad keywords
Track target keywords	Discontinue campaigns if ranking does not improve
Expect results in 12 months	Expect results in 30 days (MSN) 1-9 months (Google, Yahoo)
Do not make common on-page SEO mistakes:	Do not make common off-page SEO mistakes:
Duplicate content	Duplicate keywords in link-ads
URL variants on the same pages	Site-wide links causing link growth spikes
Off-site images and content on-site	Using on-page SEOs to do specialist off-page SEO
Duplicate title tags	Placing random links without keywords near your link-ad
Do not use on-page SEO spamming tactics such as:	Do not use off-page SEO spamming tactics such as:
Hidden text	Link farms (sites with 100+ outbound links per page)
Hidden links	Using irrelevant keywords in your link-ads
Keyword repetition	Garbage links
Doorway pages	Link churning
Mirror pages	Hidden inbound links
Cloaking

7 Habits of Highly Effective One-Way Link Building

There are 101 link building strategies that can work for you but today I’m gonna share with you my 7 habits of highly effective one-way link building. Keep in mind that what works for me might not have the same success rate for you.
The key is to experiment with each of them and see how they work - a combination of several techniques might be your best option. Over time you’ll figure out which ones give you the best SEO results.

#1 Habit: Write Quality Article

No link building strategy is more effective than the old and time-tested formula of writing compelling contents that focus on “what’s in it for the readers”. A linkworthy content with viral appeal excites people to comment, talk about, recommend and link to. That’s the power of quality content for link building or what others call, the art of linkbaiting.
I know it’s easier said than done but it’s worth all the time and effort from the initial brainstorming to the actual copywriting. It all comes down to quality vs quantity and there is no exception to it. In fact, your content is essentially one of the most important branding assets at your disposal.

#2 Habit: Blog Commenting

If you are a commenting addict like me Dennis Edell, you should now be aware that I’m a big proponent of blog commenting too. Not only it helps me build connection with fellow bloggers, it has been and will remain as the primary source of direct traffic and incoming links for me.
If you aren’t getting enough comments, it’s time to get rid of “If I build it, they will come” mentality. If you have not done enough commenting, ignorance isn’t an excuse.
For the sake of simplicity, I’m not going to delve further on what’s should your commenting etiquette be, the key is to make sure your comments are relevant, worth saying and add value to the discussion. General comments such as, “Great post. I agree with you!” is frowned upon as an obvious attempts to get backlinks.

#3 Habit: Article Marketing

Article marketing remains the best strategy to draw traffic to your site which usually convert better than typical search traffic. Plus, it gives you contextual links back to your site. You can write one killer article, submit it to article directories such as Ezine Articles and watch your one-way incoming links explode almost like magic.
I’ve been using this method to build links to my niche sites successfully. I can vouch that link building doesn’t get much easier than that. Besides, article marketing and distribution is now painless.

#4 Habit: Forum Marketing

I admit forum marketing isn’t one of my strong points and I’m not too sure either if Google is giving much value to the forum signature links. It isn’t the best in term of quality. I’m guessing the value of any link is directly proportional to how easy it is to come by.
However, one thing is certain is that it doesn’t carry as much weight as the contextual links but as long as the links are dofollow, it’s still worth the effort to build links using the forum signature.
Did you know that forum signatures are being sold everywhere across the internet?

#5 Habit: Guest Posting

The benefit of guest posting should never be underestimated. It’s your one-time opportunity to showcase who you are in front of your host audience. Making guest appearance helps raise your profile as a blogger and allow for links back to your own site.
Though guest posting isn’t as effective and viral as article marketing, I’d not discount its effectiveness. Fact is I’ve done a couple of guest posting myself and oh boy, my subscribership increased by 30% as a result.

#6 Habit: Contest

Though the novelty of contest is wearing off nowadays, this sixth habit of link building via contest is still worthy of a mention. If done right, contest could go viral and help build incoming links to your site. Whether you are holding a contest yourself or sponsoring someone’s contest, it’s a win-win game for everyone involved.
By the way, I’m giving away some amazing prizes if you subscribe to this blog today. Check out what’s in store for you here.

#7 Habit: The Power of Linking Out

The last but not the least habit of link building is to link out to others to attract links. If you take the initiative to link out first, others might reciprocate the same. The rule of the thumb is to link out to the relevant sites that add valuable resources and information to your readers.
It isn’t rocket science. Linking out requires minimum effort on your part, so to speak. Only in some rare occasions - well, I’m on the optimistic side, you don’t get the links back but at the very least, you get the attention of those you link out to.

Great five tools for on-page image analysis

Image optimization plays an important role for search engine, image optimization is essential for both “friendliness of search engine” and web accessibility. There are few tools are given below, which will help you in image usage analysis.

1- Image Analyzer:- This is Juicy Studios tool. It is very handy tool that works online and check each and every image on the page and it analyze the given parameters—

a) Width and height of image.

b) Alternative text of the image.

c) The URL of an image for long description

Alt Text Checker (by Durham University) will list an alt text information next to each image found on the page:

Page Size Extractor will give you a quick idea of how the page images influence the page size and hence load time by giving:

• total number of on-page images;
• the largest image size;
• the total image size.

Web Developer FireFox: Toolbar offers an array of image analyzing tools:

• display alt attributes;
• display image dimensions;
• display image sizes;
• display image paths;
• find broken images;
• outline images missing alt attributes;
• hide images / background images;

Four fundamental rules of SEO

SEO(search engine optimization ) not a very complicated. The main thing that u will have to always remember in your mind is that every page of your site must have unique contents so that the search engine will treat is as a unique entity for optimization. These simple rules will provide you guidance.

1- First of all you have to choose a right Keyword for your site. That keyword should have to meet your internet marketing criteria. You should choose words that are very common. Every word have different ranking in the search engine.

2- After choosing a right keyword you have to put keyword at right place. You must use keywords in the title of your page. People uses name of their company in the title, this is not a right way. Different pages must have different and appropriate keywaords.

3-This rule is for the designers of web site must be used in the title tag and meta tags. For different pages these tags must include appropriate contents. Meta description must be different for all different pages. Some search engine consider description for search.

4- The page content must contain the keyword. And the content of the page must be relevant to the keyword. The density of the keyword should not too low or very high, otherwise search engine will not consider that page.

According to me if the web site owner consider these point in the designing of the web site then the performance of his site in the search engine will improve, and site will get huge traffic.

PR: wait... I: wait... L: wait... LD: wait... I: wait... wait... Rank: wait... Traffic: wait... Price: wait... C: wait...

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Ten Rules for Web designers

Search Engine Optimisation (SEO) is a vital component of any website. As a web designer or blogger, it’s important you understand how SEO works. Here are ten easy rules that will immediately improve the SEO on all of your web sites.
You may also be interested in how to get free advertising on google.

Rule Zero: Do Not Cheat. Period.
If you walked into a room full of genius scientists with PHDs, do you think you could outsmart them all? No. Google has hundreds of rooms full of genius scientists with PHDs, and their job is to work 60 hours a week to make sure you can’t fool Google. You can’t outsmart them. Ever. Ignore any advice on trying to cheat the system and focus on making great web sites with great content, and your sites will show up fine in searches.

Rule One: Stick to Your Keywords
Pick a few keywords or phrases that describe your site. Use them, and words related to them, whenever it’s natural to do so. Repeating them uselessly is no good (rule Zero), use them in sentences, headlines, and links.

Rule Two: Content is King
Users don’t search for design, they search for content. If your site doesn’t have content people want, no one will look at it.
Every page on your site should follow the Inverted Pyramid. Each page should lead with a relevant H1 tag with one of your keywords, and the first paragraph of text should be a summary of the rest of the page.
Rule Three: Clean Code is Searchable Code
Build your sites in a text editor, and write clean, human-readable HTML. The HTML should follow the conceptual structure of the page, navigation first, followed by the H1 tag, then the first paragraph, etc. Try to use descriptive tags when possible. Use UL for lists, P for paragraphs, H tags for heads and subheads, and STRONG for bolded text. Don’t overuse Divs.
Your site can still be artistic and cool, that’s what CSS is for.

Rule Four: The Home Page is the Most Important Page
Your home page is the key to your site being found by search engines. It should summarize the rest of the site, and give a clear, compelling reason for a user to look at the other pages in the site.

Rule Five: Links Have Meaning
Search engines pay a lot of attention to the links on your site, and the words used in those links. Never use “click here” or “see more” for a link. The link text should describe where the link will take the user, such as “more examples of CSS web design” or “learn how we can improve your SEO.”
The more relevant the links on a page, the more findable the page becomes. Don’t go overboard, and don’t link to anything irrelevant. If your page is focused on minimalist web design, a link to the Design MeltDown page on minimalism will boost your SEO. A link to a hilarious picture of a cat will not.

Rule Six: Title Tags for the Win Every page in your site should have a title with the site name and a short description of the page. About 60 letters total. Include a keyword. Remember that the page title is what appears in search results, it should give users a clear reason to click on it.
Your navigation links should have title attributes that match the titles of your pages.
Rule Seven: Alt Tags Matter Every image on your site should have an alt tag. Especially images that are relevant to the page. If your page is focused on CSS tricks, labelling a screenshot “example of rounded CSS corners” will improve your page’s findability. Labelling it “screenshot” or “image” will do the opposite.
Rule Eight: Ignore Most Meta Tags A long time ago meta tags were the secret to SEO. Those days are gone. The only meta tag that really matters now is the description tag. Search engines may use it to provide the text under the link to your page in their results. Make sure it describes the page in a way that explains why a user searching for your content would want to look at your page.
Rule Nine: Have a Site MapMake sure you have a site map. This is an xml file that describes the structure of your page. Make one, and give it to Google.
Rule Ten: Design for Humans Search engines are designed to find what humans want. That means the best way to make your site findable is to design it for humans. Your job as a designer is to solve a problem, not make art, prove a point, serve your ego or break a boundry. In this case, your problem is to provide your users with a site that is easy to use and full of what they’re looking for. If you can do that, the search engines will find you.

Working of Search engines

Different search engines like google, yahoo, MSN, AOL, etc follow different methodology and algorithm.But they all follow some common basic steps, these steps are described bellow:

1) Crawling-In this step spiders or robots or MSN bots which are actually S/W program, crawls the entire site related to particular keyword or search query.

2) Indexing-Then it collects all sites related to that topic or word and stores them in search engines database.

3) Processing- As results are in lakhs, it should be sorted according to the relevancy for the search topic.So, it creates another list for specific answers of the search topic.

4) Result page- Ultimately what ever is the out come of the processing will become the search page result.

In my point of view these four steps will followed by almost every search engine.
their may be possibility that few search engines not follow these steps......